ÂÜÀòÂÒÂ×

Soraia Marioti serves as the Head of Consumer Insights at QuintoAndar, where responsibilities include developing the Consumer & Market Insights discipline, conducting strategic qualitative and quantitative studies, and supporting various teams with consumer understanding for branding and product initiatives. Prior to QuintoAndar, Soraia held multiple leadership roles at Kimberly-Clark, focusing on shopper insights, pricing strategies, and change management. Soraia's extensive experience also includes key positions at Diageo and IBM, encompassing trade marketing, pricing analysis, and financial management. Soraia holds an MBA in Collaborative Economies from Universidade de Coimbra, a specialization in Neuroscience and Behavior from Pontifícia Universidade Católica do Rio Grande do Sul, an MBA in Finance from FIA - Fundação Instituto de Administração, and a Bachelor's degree in Business Administration from Universidade Presbiteriana Mackenzie.