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Alethia Lyriotakis currently serves as the Executive Director and Head of Marketing at Quintet Private Bank, where responsibilities include managing demand generation and brand development in wealth management and asset services. Previously, Alethia held the position of Head of Marketing & Communication at Fundsquare, leading a significant transformation of marketing activities. Alethia also founded @commsanalyst, a digital marketing and PR agency focused on sustainable startups, and has extensive experience in various marketing and communications roles across organizations such as the European Investment Fund and RBC Investor & Treasury Services. Alethia's educational background includes an MBA from Sciences Po and a B.A. Cum Laude in Political Science, Economics, Fine Arts, and French from New York University.