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Dr. Eric Holdack currently serves as the Head of Direct to Consumer E-Commerce at Queisser Pharma GmbH & Co. KG since January 2024. Prior to this role, Dr. Holdack held various positions at Sonova Group from October 2022 to December 2023, including Senior Manager E-Commerce EMEA and E-Commerce Manager EMEA, focusing on the Sennheiser brand. Dr. Holdack gained extensive research experience as a Doctoral Researcher at HHL Leipzig Graduate School of Management from April 2017 to September 2022, where responsibilities included serving as a Research Associate and Advisor for Strategic Sales Development at the State Ministry of Economics & Transport. Additionally, Dr. Holdack worked as a Project Manager for Holistic Web Communication at Olympus Europe from March 2015 to March 2017 and began as a Working Student in European E-Commerce. Academic qualifications include a Doctor of Economics and Business Administration from HHL Leipzig Graduate School of Management, a Master of Arts in International Business & Sustainability from the University of Hamburg, and a Bachelor of Arts in Business Administration and Management from FOM University of Applied Sciences for Economics and Management.