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Paul Guité has a extensive work experience in the media industry. Paul started their career at Despins Communication in 1996 as a Media Director, and later held the same role at Tequila Communication Et Marketing from 2000 to 2003. From 2003 to 2006, they worked as a Media Strategist at Touché!. In 2006, they became a Media Director at Media Experts for a short period of time. Paul then joined GroupM in 2007 as a Media Strategist, and stayed with the company until 2011. During this time, they took on the role of Media Creativity at Québecor Média from 2011 to 2017, and subsequently worked as a Creative Strategist until 2018. Currently, they are the Insights Director at Québecor Média, where they support strategic initiatives and provides insights on consumer behavior. In addition, they serve as the Chair of the Executive Committee at Numeris since 2020 and the Chair of the Research Committee at COMMB as of 2021. With a wealth of experience and expertise, Paul Guité has made significant contributions to the media industry throughout their career.

Paul Guité obtained a Marketing bachelor's degree from École des sciences de la gestion (ESG UQAM) from 1994 to 1996. In November 2017, they also obtained a certification in Leadership Créatif from Factry.