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Priyanka Lalit is an experienced marketing professional with a focus on digital performance and demand generation. Currently serving as the Performance Marketing Manager at Quantive since June 2021, Priyanka previously held key roles at IHS Markit, including Digital Marketing Principal and Senior Digital Media Specialist, where responsibilities included crafting and optimizing digital marketing campaigns, measuring performance, and managing budgets. Earlier experience includes positions as an Online Marketing Analyst at SmartClick Advertising and an Online Marketing Intern at Booyah Advertising. Priyanka has also worked in various marketing roles at Ditto TV-Zee Entertainment Enterprise Ltd, Wadhawan Retail Ltd, and Rashtriya Chemicals and Fertilizers. Educational qualifications include a Master’s degree in New Media and Internet Marketing from the University of Denver and an MBA in Marketing from the University of Mumbai.