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Matthieu Baril is an experienced marketing operations professional, currently serving as the Marketing Operations Lead for EMEA at Qualtrics since April 2021, where responsibilities include designing and managing the Shared Services Centre to optimize marketing campaign scalability. Matthieu is also an active member of the professional communities FINITE and Wizards of Ops. Prior to Qualtrics, Matthieu held various roles at Causeway Technologies, including Marketing Operations Manager, where accomplishments involved implementing lead management processes and developing marketing reports to drive efficiency. Matthieu's earlier experience includes significant positions at TEDx and consultancy roles, showcasing a strong background in marketing strategy, project management, and digital growth. Educational credentials include a Master of International Business from Grenoble Ecole de Management and a BSc in Economics from the University of Warwick.