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Brandon Hanson is a seasoned professional in go-to-market strategy and product marketing, currently serving as the Global Head of Contact Center CX GTM at Qualtrics, where responsibilities include assisting clients in designing exemplary Customer Care experiences. With a strong background in enterprise customer success, Brandon supports strategic clients in optimizing their Experience Management programs. Prior experience includes project management for the Duke Men's Basketball program, a marketing and communications internship at Cisco, and consulting for the Milwaukee Bucks. Brandon's career began at Adobe, where insights were provided for major clients. Educational credentials include an MBA from Duke University's Fuqua School of Business and a Bachelor's degree in Business Strategy from Brigham Young University.