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Paola Ortega is currently the Head of Strategy at Quality Meats Creative. Prior to this, Paola held the position of Strategy Director at BBH USA, Associate Strategy Director at DDB, and Senior Strategist at PREACHER. With a background in brand strategy and account planning, Paola has worked with clients such as Jim Beam, MARS, Budweiser, and General Mills. Paola holds a Professional Master in Brand Strategy and a Bachelor's degree in Marketing & International Business. Throughout their career, Paola has demonstrated a strong ability to analyze human emotion, purchase behaviors, and market trends to develop successful campaign strategies.