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Cristina Reina is a Chief Creative Officer at Quality Experience since February 2024. Prior to this role, Cristina held leadership positions at McCann New York as EVP, Global Executive Creative Director and Head of Art McCann North America, and at DDB NY as Head of Art/Group Creative Director. With a strong background in art direction, creativity, and advertising, Cristina has successfully developed and supervised creative concepts for clients such as Electrolux, Tribeca Film Festival, State Farm, Lipton, Hasbro, and Ad Council. Their education includes a Bachelor's degree in Advertising & Public Relations from Universidad Complutense de Madrid, as well as Master's degrees in Creativity & Advertising and Account Management.