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Professor Fiona Lettice is Pro-Vice-Chancellor Research and Innovation at UEA, responsible for developing, communicating and implementing the vision, strategy and policies for all research and innovation activities across the university.

Her areas of research interest and expertise are innovation management and new product development, where she is interested in how organisations develop new products and services, including disruptive innovations. Innovation is a multi-disciplinary topic that has enabled Fiona to work across disciplines and on a range of topics including buyer-supplier relationships, diversity management; knowledge exchange, and brand management. She has worked across many sectors, but some sectors such as the tech sector, automotive, law and financial services have featured more strongly in her research.