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Francesco Basile is the founder and CEO of CROMO SRL, a Milan-based innovative startup specializing in digitalizing and innovating the Ho. Re sector. He has also worked as a Product Manager and Business Consultant for Tucano, as well as the CEO and Products Manager of MyStyle s.r.l.s where he focused on design, development, research, quality control, and certificates for electronics products and materials. Additionally, he co-founded TechLab Milano and previously worked as a Store Manager at iStuff Milano inside Giorgio Armani's store in Milan.