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Jana Parfinovica is an experienced marketing professional with a strong background in performance marketing. Currently serving as a Senior Performance Marketing Manager at Qonto since September 2021, Jana is responsible for driving customer acquisition and lead generation across various channels while establishing a high-performing marketing engine. Prior to this role, Jana was a Paid Search Specialist at Grover, where a significant account restructuring led to a 30% reduction in wasted spend. With a history that includes optimizing branded SEM campaigns at trivago and managing digital projects at a:m web, along with an extensive educational background in Global Business and International Business from Dublin City University and NEOMA Business School, Jana brings a comprehensive skill set to the marketing field.