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Ross McAuley serves as the MD Advisor/Director General at Qiddiya, overseeing a team of 40 to develop masterbrand and destination management strategies for global positioning. Previously, Ross was the Chief Executive Officer at SSDAlliance, Scotland's largest non-profit destination management and marketing organization. Experience includes serving as a Board Advisor at Promont Partners, providing strategic advice to various entities, and as Chief Marketing Officer at GEMS Education, where Ross built a digital team from the ground up. Ross held multiple roles at Jumeirah Group, including Vice President of Brand, Digital and Loyalty, and Director of Marketing in Dubai, with a focus on guest experience and brand strategy. Earlier career positions included Regional Marketing Manager at DHL Worldwide Express and Product Manager at Sony Electronics. Educational background includes an LLB in Law from the University of Aberdeen and an Executive Programme in Exponential Leadership from Singularity.