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Bindu Menon Raj has a diverse work experience spanning multiple industries and roles. Their most recent role was as a Retention Lead at Qeepsake starting in August 2022. Prior to that, they worked as a Director of Customer Marketing at theSkimm from October 2021 to June 2022. They also served as an Advocacy and Retention Lead at OnlineMedEd from October 2020 to September 2021. In 2018, Bindu worked for The Leading Hotels of the World in Customer Life Cycle Marketing from September 2018 to July 2019. They also held the position of Director of Loyalty Strategy and Program Development at Collinson from June 2007 to November 2017. Bindu's work experience began at Emirates in March 2005, where they worked as a Manager of Corporate Communications until May 2007.

Bindu Menon Raj completed their Bachelor of Commerce (BCom) degree with a specialization in Business/Commerce, General from Narsee Monjee College of Commerce and Economics, where they studied from 1984 to 1989. Afterward, they pursued their Master of Business Administration (MBA) degree in Marketing from Chetana's Institute of Management & Research, where they studied from 1989 to 1991.