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Joie Cruz is an accomplished professional with extensive experience in leadership and innovation across various sectors. As the CEO and Chief Visionary Officer of Limitless Lab since September 2017, Joie also serves as a Resident Startup Mentor at QBO Innovation Hub. Previously, Joie was an Innovation Coach for the Bloomberg Philanthropies 2021 Global Mayors Challenge and held roles such as Ambassador for SDG 10 at 2030 Youth Force in the Philippines Inc. and Deputy Executive Director at the Animation Council of the Philippines. Notable achievements include designing the first Philippine animation delegation for MIPCOM 2016 and developing comprehensive communication strategies for various organizations. Joie holds a Bachelor of Science in Development Communication from the University of the Philippines Los Baños, along with certifications from the University of Cambridge and the University of Connecticut in sustainability leadership and social entrepreneurship.