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Joke Sterckx has a diverse background in brand and marketing management, currently serving as a Customer Value Proposition Designer and MarCom Manager at Q8 since May 2013. In this role, Joke is responsible for managing national offline marketing activities and developing brand strategies for the BeLux region, having advanced through various positions including Senior Brand Manager and Brand Manager. Prior experience includes a role as Junior Brand Manager at Pearle Opticiens, where responsibilities encompassed direct marketing, website management, social media, and collaboration with advertising agencies. Additionally, Joke started as a Marketing Assistant at Carpetright. Educational qualifications include a Bachelor’s degree in Marketing from Karel de Grote-Hogeschool and a Bachelor's degree in Advertising from AP Hogeschool Antwerpen.