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Emma Sandford is a Senior Social Media and Digital Executive at PWS Distributors Ltd, where responsibilities include managing various brand social media channels and creating data-driven strategies to enhance campaign development. Prior experience includes roles as a Social Media and Digital Executive at Union Room and as a Marketing and Communications Assistant at Kip and Nook, focusing on PPC and social media campaigns, content creation, and email marketing. Emma holds a degree in Mass Communications with Public Relations from Northumbria University and has a strong track record of increasing brand engagement and website traffic through strategic content planning and social media management.