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Linson Li is a highly experienced professional at PwC China, where Linson has held various leadership roles since June 2010, currently serving as a Partner and Director of Digital & Customer. With expertise spanning key industries such as Consumer & Retail, Health & Pharma, and Technology, Media & Telecommunications (TMT), Linson has significantly contributed to business transformation through digital technology. From 2012, Linson led the rapid expansion of the PwC China Digital & Customer Experience Practice, growing the CRM team from inception to over 100 consultants. Additionally, in the role of Manager in Post Deal Services, Linson played a critical part in several prominent deals across multiple countries in Asia and beyond. Prior to joining PwC, Linson worked as a Consultant at Deloitte Consulting from June 2006 to May 2010. Linson holds a Master of Engineering and a Bachelor of Engineering in Automotive Engineering Technology from Tsinghua University.