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Abhijit Bam possesses extensive experience in digital and user experience roles across various organizations. Currently serving as a GenAI Enabler and Head of Digital Factory at PwC India, Abhijit has previously held leadership positions such as Head of Digital Experience at Future Factory and Founder & Chief Experience Officer at Estuary Labs. Additional roles include serving as a Strategic Advisor at UXfairy and Director of User Experience at Savvion. Abhijit holds a Master of Fine Arts in Film from the University of Southern California and a Bachelor of Engineering in Computer Engineering from VJTI, Mumbai.