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Daniela-Melania Popovici is a Senior PPC Consultant at PushON since August 2024, bringing extensive experience in digital marketing and paid search strategies. Prior roles include Paid Search Executive at THG Ingenuity, Group Paid Search Assistant at Regatta Ltd, and Affiliate Communications Manager at RevGlue.com. Additional internships at the University of Manchester Students' Union, The University of Manchester, Ear to the Ground, and Guvernul României have contributed to a well-rounded background in marketing and communications. Daniela-Melania is currently pursuing a Professional Data Analyst Programme at Imperial College Business School, following a Bachelor's degree in Management, Leadership and Leisure from The University of Manchester. An educational foundation includes a Baccalaureate Diploma in Social Sciences from Costache Negri Highschool.