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Christiane Hoffmann serves as COO, CFO, and New Business leader at PUSHH Pahnke und Schwieger, specializing in brand strategy and communication in digital consumer environments since March 2013. Previously, Christiane Hoffmann was the CEO and owner of Wangenrot Hamburg from 2007 to 2017, focusing on communication for child- and family-related products and services, collaborating with notable brands such as Abus and Beiersdorf. Experience also includes a role as Senior Project Manager at RessourcenReich GmbH and Client Service Director at Scholz & Friends, managing projects for major clients like Vodafone and Financial Times Deutschland. Christiane Hoffmann holds a degree in Economics and Sociology from the University of Hamburg, completed in 1995, and attended Altes Gymnasium zu Bremen.