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Hércules Pereira has a range of work experience in the media and marketing field. Hércules worked at Purpple as the Head of Culture, starting in January 2019. Prior to that, they held the role of Sócio - Diretor de Mídia at Purpple from May 2013 to January 2019. At Polvora! Comunicação, they worked as a Mídia from October 2011 to April 2013, and briefly as a Planner from May 2011 to October 2011. Hércules also worked at Energy as a Coordenador de Média from January 2011 to April 2011. Hércules started their career at Empório de Mídia as a Planejamento de Mídia Social e Display from September 2009 to January 2011. Lastly, they worked at Media Factory - Marketing Digital as an Assistente de Mídia from February 2008 to August 2009, and then as a Coordenador SEM from March 2008 to January 2009. Hércules began their professional journey at Internet Innovation as an Executivo de Contas from February 2007 to February 2008.

Hércules Pereira completed an MBA in Strategic Planning and Digital Marketing from FIT- Faculdade Impacta de Tecnologia in 2008-2009. Prior to that, they attended FAD - Faculdade Diadema from 2005-2006, where they studied Retail Marketing.