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Adwaita Joshi is a knowledgeable professional with extensive experience in consumer insights and research management. Currently serving as a Consumer Insights Manager at Purplle.com since May 2023, Adwaita has previously held positions such as Assistant Manager Consumer Insights at Meesho and Senior Research Manager at Kantar. Adwaita's career began with internships at notable companies, including Parallel Thoughts, bigbasket.com, Forbes Marshall, and Atlas Copco, where various projects focused on engineering and operational analysis were undertaken. Adwaita is an entrepreneurial founder of SAAHI Creations, which specialized in manufacturing soft furnishings. Educationally, Adwaita holds a PGDM in Business Administration from the Welingkar Institute of Management and a Bachelor of Engineering in Mechanical Engineering from NBN Sinhgad School of Engineering.