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Sydney Lutes is a seasoned copywriter and content marketer with extensive experience in developing innovative marketing strategies across various industries. Currently serving as Senior Copywriter at Purple since April 2023, Sydney previously worked at Sydney Marie Copy, focusing on creating impactful copy and content for clients. Notable roles include Copywriter positions at BELLA+CANVAS and Alo Yoga, where responsibilities included crafting marketing collateral and managing integrated marketing efforts. Sydney's work at G.Lion Hawaii involved coordinating marketing events and developing branding guidelines for multiple entities. Earlier roles include a Corporate Assistant at Omni Hotels & Resorts, where event planning and collateral creation were key responsibilities. An education in Nutritional Sciences from Texas Christian University further enhances Sydney's expertise in creating content that resonates with health-focused audiences.