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Dawn Zier is the current Director at Purple. Dawn has extensive experience in the consumer healthcare and marketing industries, having served as President and CEO of Prestige Consumer Healthcare and The Hain Celestial Group. Dawn also served as President, Global Consumer Marketing for Reader's Digest Association from 1992 to 2009. In their most recent role at Nutrisystem, Inc., they successfully led the company's turnaround before its sale in 2019.

Dawn Zier earned their MBA from the MIT Sloan School of Management, their Corporate Director Certificate from Harvard Business School Executive Education, their MS in Electrical Engineering from the Massachusetts Institute of Technology, and their BS/BE in Computer Science and Electrical Engineering from Stony Brook University.