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Donna Faircloth is an accomplished marketing and communications executive with extensive experience in the fashion industry. Currently serving as the US Managing Director and North American Director of Operations at PURPLE since July 2022, Faircloth previously held the position of VP Global Marketing and Communications at Lafayette 148 New York from 2017 to 2021, where significant accomplishments included transforming the brand into a global lifestyle identity. Prior positions include SVP Global Marketing and Communications at John Varvatos Enterprises, Director of Communications at the Council of Fashion Designers of America, and North American Vice President of Public Relations at Yves Saint Laurent, among others. With a Bachelor of Fine Arts degree from the University of North Texas, Faircloth has a proven track record of creating impactful brand strategies and enhancing visibility for renowned luxury labels.