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Anthea S. Louie is an accomplished marketing executive with extensive experience in leading digital demand and marketing initiatives across various technology companies. Currently serving as Vice President of the Digital Demand Center at Pure Storage, Anthea has built a global team focused on personalized customer journeys and innovative digital programs. Previous roles include Chief Marketing Officer at Lighter Capital, where Anthea enhanced brand awareness and drove pipeline growth, and Vice President of Digital Business & Marketing at Symantec, overseeing a large marketing team and diverse initiatives. Anthea also held significant positions at SAP, Yahoo!, and EPSON America, demonstrating expertise in digital commerce, B2B marketing, and customer relationship management. Anthea holds advanced degrees from The Wharton School, Syracuse University, and Scripps College, providing a strong foundation in leadership, advertising, and literature.