The PURE Sports Nutrition brand was founded in 2012 by brother and sister duo Simon Kraak and Marewa Sutherland (also a qualified sports nutritionist). Since inception PURE Sports Nutrition has remained committed to the core principles of science, quality, and practicality. Each product in the before, during and recovery ranges are formulated by the duo and undergo rigorous testing to ensure they deliver on performance as well as taste. 

At PURE we believe in creating premium products that fuel clean performance, without any artificial ingredients or colours. That's why all of our products are developed and produced in New Zealand using the highest quality natural ingredients. Our range includes products for both exercise and general well-being and we are proud to sponsor sports events and athletes throughout New Zealand and internationally, at grassroots community level, major mass participation events and high performance.

Food & Beverage

Health & Wellness

Sports

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PURE Sports Nutrition

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PURE Sports Nutrition

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