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Sonay Çelebi Ayan currently serves as the Senior Manager of Planning & Allocation at PUMA Group since November 2020, with expertise in JDA Allocation Admin. Prior to this role, Sonay held various positions at Koçtaş from July 2012 to November 2020, including Space Planning Executive and Category Merchandiser. Additionally, experience includes an internship in Production Planning at Friterm Soğutma Cihazları Tic A.Ş. and an IT internship at Doğuş Otomotiv. Sonay holds a Micro MBA in Business Administration, Management and Operations from Istanbul Technical University, and a bachelor's degree from Maltepe Üniversitesi.