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Atiya Beg is a Senior Associate in GSM Global Retail at PUMA Group, with experience at Amazon from March 2019 to April 2023. At Amazon, roles included Catalog Lead, where responsibilities involved stakeholder collaboration for data gathering to meet business metrics and training catalog specialists, and Catalog Specialist I- SME, achieving business metrics goals through task prioritization and cross-functional collaboration. Previous experience as a Catalog Assistant focused on price monitoring and productivity goals. Atiya holds a Bachelor of Technology in electronics and communication engineering from Madan Mohan Malaviya University of Technology, earned from 2014 to 2018.