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James B. has a diverse work experience spanning various roles and industries. James started their career as an Editorial Contributor at Factory Media in 2010, where they assisted with both print and online features for Whitelines Snowboard Magazine. James also authored the Whistler, BC feature in the 2014 Whitelines Resort Guide issue and wrote snowboard competition articles.

In 2011, James joined AmazeRealise as an Account Executive before transitioning to freelance work in 2012. As a Social Media Strategist, they developed consumer-centric strategies and managed social channels for clients across industries such as Real Estate, FMCG, Government, Sport, and Music.

In 2015, James joined EntSight as an Audience Analyst & Strategist, where they provided consumer analysis and strategic guidance to global brands. James also supported in-house teams by offering enhanced analysis into customer digital behaviors, helping brands confidently plan campaigns and translate audience insights into clear strategic direction.

Most recently, James worked at Pulsar as a Research Manager and then as an Associate Research Director starting in October 2020. Unfortunately, the end dates for their roles at Pulsar are not specified.

James B. obtained a Bachelor of Arts (B.A.) degree in Journalism from The University of Huddersfield, where they studied from 2008 to 2011. Additionally, they have obtained several certifications including Snapchat Advertising Essentials from Snap Inc. in June 2020, Advanced Google Analytics from Google in June 2020, Google Tag Manager Fundamentals from Google in June 2020, and Google Ads Search Certification from Google in March 2018.