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Sarah Reedman currently serves as an Insight & Strategy Business Partner at Pukka since October 2023. Prior to this role, Sarah was the Category Director at Melli Design for a brief period in 2023. Between July 2022 and August 2023, Sarah held the position of Head of Marketing & Insight at Royal Swinkels Family Brewers. From October 2018 to July 2022, Sarah worked as a Category Controller at Pukka Pies. Earlier experience includes roles such as Category Manager at Bradgate Bakery, Category Controller and Senior Category Manager at Cott Beverages, and Category Executive at Beiersdorf. Sarah began a career in merchandising as an Assistant Merchandiser at George @ Asda, and also held product management positions at Corgi Classics and Holland & Barrett. Education was completed at Sheffield Hallam University.