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LAUREANO Marcelo is an experienced professional in trade marketing with a strong background in strategic brand management and commercial excellence. Current role as Gerente nacional de trade marketing at Puig involves implementing brand strategies to enhance consumer experience and drive sales conversions. Previously at L'Oréal, LAUREANO held various positions including Head Trade Marketing, where responsibilities included managing a team of 11, overseeing commercial planning, and developing integrated action calendars. Experience also includes management roles at Ambev, where LAUREANO progressed from an analyst to a managerial position in trade marketing. Educational background includes a Bachelor's degree in Business Administration from Universidade Federal Rural do Rio de Janeiro, a bootcamp in Strategic Brand Planning from ESPM, and an MBA in Marketing and Management from Universidade Gama Filho.