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Kalima Vico is a competitive and market analyst at Puig since September 2023, specializing in competitor, industry, and macroeconomic analysis. Prior experience includes roles at Sanibel Group as a business development analyst and at ClaimPay as an operations analyst, where responsibilities involved project evaluation, candidate interviews, and due diligence for insurance claims. Kalima has also worked as an editor and research associate for the Emerging Risks Information Center and coordinated sustainable finance projects as a research associate at Concordia University's Ph.D. Finance Department. Educational qualifications encompass a Bachelor of Commerce in Finance from Concordia University and ongoing postgraduate studies in Business Data Analytics & Marketing Intelligence at Universitat de Barcelona.