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Iana França Carvalho is an experienced trade marketing specialist currently working at Puig since July 2024, focusing on the perfumery channel. Previously, Iana held a senior analyst position in trade marketing at Grupo SOMA, where responsibilities included designing activation plans for over 60 stores, managing budgets, and monitoring key performance indicators. Prior roles also included a branding and events analyst at americanas s.a., contributing to communication strategies and coordinating brand activations at major industry events, alongside experience in marketplace analysis for beauty brands. Iana holds a Bachelor’s degree in Communication and Media Studies from the Federal University of Rio de Janeiro and is pursuing an MBA in Strategic Marketing at ESPM Escola Superior de Propaganda e Marketing.