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Cristina Corral is a seasoned professional with extensive experience in customer development and shopper intelligence, currently serving as Senior Customer Development Manager at Puig since March 2008, focusing on El Corte Ingles and P.Rabanne. Cristina has demonstrated expertise in understanding consumer behavior and implementing tailor-made plans to enhance shopping experiences and increase purchase frequency. Notable achievements include managing promotional strategies for top accounts within the Prestige and Mass Market divisions, analyzing sell-out data to identify business opportunities, and advising on product assortments for major food retailers. Prior roles include banking cashier at "la Caixa" and senior accountant at Asesoría Aznarez, complemented by a degree in Business Administration from Universitat Pompeu Fabra and additional training in negotiation and communication skills.