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Cátia Sá is a seasoned marketing professional with extensive experience in trade and brand management, currently serving as Senior Trade Marketing Manager at Puig since May 2006. Cátia leads trade marketing strategy, coordinates BTL actions, and has successfully developed brands within the Mass market DPH category, including the launch of TRESemmé in Portugal. Previously held roles include Brand Manager for various beauty and distributed brands and Marketing Assistant for prestige perfumery brands at Puig, as well as Office Manager at DuPont Safety Resources and Events and Business Center Executive at Hotel Dom Pedro Lisboa. Cátia holds a Digital Marketing Management Executive Program certification from Católica Lisbon School of Business and Economics, along with degrees in Communication and Corporate Communication from Universidade Independente and Escola Superior de Comunicação Social, respectively.