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Asmaâ BENTAHAR has held a variety of roles in the past decade. In 2008, they were an Event Project Manager Assistant at Havas. The following year, they were a Junior Consultant at Maroc Telecom. In 2010, they were a Junior Consultant for Business Creation at both English Attack! and Etretat Aventures. In 2011, they were a Business Intelligence Project Manager at Accor Hotels. In 2013, they were a Marketing and Business Development Manager and a Junior Product Marketing Manager (intern) at ServicePilot. In 2016, they were a Head of Business Development at Logmatic.io and a Key Account Manager at Wisembly. From 2017 to 2019, they were an Account Manager at Datadog. Currently, they are the Chief Marketing Officer at Pubstack.io, where they help publishers' monetization teams with a clear-cut, centralized, and real-time view of all advertising revenue data.

Asmaâ BENTAHAR has a Master's Degree in Cross-cultural Marketing and Negotiation from EM Normandie Business School, which they obtained between 2009 and 2013. Prior to that, they obtained an HND in Business and Management from École Supérieure des Affaires de Casablanca between 2007 and 2009. In addition, they have a certification in Organisateur de réunions collaboratives from Wisembly, which they obtained in April 2016.