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Ximena Rodriguez is currently the Head of Experience Design at Publicis Worldwide. Prior to this role, Ximena held positions such as Brand Project Lead at Rappi, Business Owner at Anheuser-Busch InBev, and Digital Strategist at Bavaria - Colombia. Ximena also served as a Senior Digital Executive at Leo Burnett, Account Leader at Contenidos EL REY, and Senior Account Executive at TXT Agencia Transmedia S.A. Ximena started their career as an Administrative Assistant at the Cámara de Representantes de Colombia and later worked as a Press Assistant at the Congreso de la republica de Colombia. Throughout their career, Ximena has demonstrated expertise in digital strategy, account management, and performance optimization across various industries.