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Alessandro Sala is an experienced design professional with a specialization in user experience and industrial design. Currently serving as Experience Lead at Publicis Sapient since November 2022, Alessandro previously held the position of Senior User Experience Designer at Nestlé from January 2022 to November 2022. Alessandro's career also includes notable roles such as Lead User Experience Designer and Senior User Experience Designer at Studio Volpi and UX Designer at Furnichannel, where responsibilities included managing design work for e-commerce platforms. Furthermore, Alessandro contributed to academia as a lecturer on e-commerce UX at TAG Innovation School and the IED Istituto Europeo di Design. Educational qualifications include a Master’s degree in Industrial Design Engineering from Politecnico di Milano and a Master’s degree in Design & Engineering from Delft University of Technology.