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Iryna Romanchenko serves as the Digital Innovation and Automation Lead at Publicis Groupe since November 2021 and has held the position of Digital Group Head at Zenith since 2014, where Iryna has also worked as a Senior Digital Planner. Previously, Iryna was a Strategic Digital Planner at Starcom MediaVest Group from November 2011 to 2013 and held various roles at KP Media, including Head of Ad Department for korrespondent.net and Internet Development Manager, along with Head of the Advertising Department for "Korrespondent" magazine from June 2006 to October 2011. Iryna obtained a Specialist degree in Mathematics from Taras Shevchenko National University of Kyiv and completed the Executive Development Program "School of Sales" at KMBS in 2011.