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Gustavo Franco, MSc, is a seasoned professional in programmatic marketing and education, currently serving as the Director of Programmatic Solutions at Publicis Groupe since October 2024. In this role, Gustavo co-leads the Center of Programmatic Excellence, driving innovation and optimization of programmatic investment strategies. Gustavo also holds positions as an Invited Professor at various institutions, including Universidade Presbiteriana Mackenzie, ESPM, and the Escola Superior de E-Commerce, teaching subjects such as Strategic Marketing Planning and Performance Marketing. Previously, Gustavo managed the Brazilian business unit at Labelium, leading strategic digital marketing initiatives for high-profile brands. With extensive experience that includes leadership roles at TikTok and marketing management at Bacio di Latte, Gustavo's educational background includes a Master of Science in Business Development Management and several postgraduate degrees in marketing and digital media.