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Bhavika Kanojia is a skilled media professional with extensive experience in performance and social media analysis. Currently serving as a Media Performance Associate Manager at Publicis Groupe since July 2024, Bhavika previously held the role of Senior Paid Social Analyst at WPP from March 2023 to August 2024. Prior experience includes working as a Media Analyst L2 at Publicis Sapient and founding The Purple Anxiety, which operated from May 2020 to March 2023. Bhavika's career began at Cognizant as an Online Campaign Manager and included project and research internships at the Institute for Human Development and LOKNITI, CSDS, respectively. Educational credentials comprise a Master's degree in Law, Politics, and Society from Ambedkar University, Delhi, and a Bachelor's degree in English Honours from Delhi University.