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Fariba Rassa is an experienced program management professional with a strong background in the healthcare and pharmaceutical sectors. Currently serving as Director of Program Management at Publicis Health, starting in August 2023, Rassa has previously held positions at Publicis Production and various other agencies, including BBDO Worldwide and CDM New York. Rassa's expertise encompasses management of large-scale digital and social initiatives for high-profile clients such as Novartis, Ford of Canada, and General Motors. Rassa holds multiple educational qualifications, including a BA in English Translation from Tehran Azad University and various certificates in management, direct marketing, and advertising.