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Lorena Delgado is an experienced digital marketing professional with a strong focus on Search Engine Advertising (SEA) and digital strategy. Currently serving as Group Head SEA at Publicis Groupe Germany since April 2022, Lorena leads growth initiatives and strategic planning efforts while ensuring effective task distribution within the team. Previous roles include Senior SEA Manager, Digital Strategist, and Online Marketing Manager in various companies, where Lorena successfully developed and managed SEA campaigns, optimized performance metrics, and implemented comprehensive media strategies. Lorena holds a Master of Arts in Digital Media and Society from the University of Bremen and a Licentiate degree in Corporate Communication and Brand Management from Universidad Privada Boliviana.