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Luis Fernando Pineda is an experienced marketing professional specializing in digital marketing and media planning. Currently serving as Account Manager Performance and Media Planner Performance at Publicidad Comercial MullenLowe El Salvador, Luis has previously worked as Digital Media Planner at Grupo Publiciti and Head of Digital Marketing at Hotel Bahía del Sol, leading digital strategies for multiple brands within the corporation. Additional experience includes roles as Social Media Manager at ACOACEIG de R.L. and Assistant in Marketing and Communications at Universidad Don Bosco. Luis holds a Master's degree in E-commerce & Digital Marketing from EUDE Business School and a Bachelor's degree in Marketing from Universidad Don Bosco.