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Isabel Jorge de Carvalho is the founding CEO of Global., a boutique PR agency established in 2000 that encompasses various business units including Corporate, Luxury and Lifestyle, and Digital. With extensive experience in public relations, Isabel has been a member of the Public Relations Global Network since 2013 and served on the board of APECOM from December 2015 to December 2018. Isabel co-coordinated the Luxury Brand Management Executive Course at Iseg/London College of Fashion between 2012 and 2015 and has a strong background in hospitality as a founding partner of multiple businesses from 1994 to 2014. Earlier roles include PR consultancy at a leading agency, coordination of PR activities for Swatch at Expo '98, and contributions as a journalist at Exame Magazine, the top business publication in Portugal. Isabel holds a BA in Social Communication from the Universidade de Lisboa.