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Mariia Balabas is an experienced digital marketing professional with a strong background in managing online advertising and communication strategies. Currently serving as the International Platform’s Administrator at the Public Broadcasting Company of Ukraine, Mariia oversees partnerships with Google and Facebook, develops social media guidelines, and collaborates with marketing agencies. Previously, Mariia worked as a Digital Marketing Manager for Слуга Народу, focusing on Google Ads, email campaigns, and internal communication, as well as overseeing budget management and contractor interactions. Earlier experience includes a role as Marketing Manager at Склад Сервис, where Mariia handled Google Ads, website content planning, and corporate video production. Mariia holds a Master's degree in Advertising and Public Relations from Київський столичний університет імені Бориса Грінченка.