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Jacobo López-Rúa Páramo has extensive work experience, beginning in 1997 with British American Tobacco, where they held the roles of Horeca Channel Manager and Brand Manager. In 2000, they moved to Vocento as Marketing Director. From 2003 to 2019, they worked at Iboo and CM2C, respectively, as Partner - Founder Franchise and Partner - Founder Hair clinic. In 2022, Jacobo began working for Renaissance Executive Forums as a Forum Leader, and also held roles as Commercial Advisor for both Foqum and Decskill, as well as Senior Consultant for Development Systems. Most recently, they have been Country Manager at Pubinno since 2023.

Jacobo López-Rúa Páramo has a diverse educational background. Jacobo began their studies in 1989 at the Universidad Complutense de Madrid, where they studied Law until 1994. Jacobo then attended IE Business School from 1996 to 1997, where they earned a Master Business Administration. In 2009, they attended INSEAD for the Store Wars program and in 2011, they attended IMD for the Executing Brand Strategy Program. In 2013, they attended IESE Business School for the Developing Leadership Competencies program, and in 2016 they attended London Business School for the Essentials of Leadership program. In 2020, they completed the Digital Upskilling Program at Circus Street, and is currently enrolled in ISDI's Dibex program for Digital Strategy.