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Alexandra Zidaru is a seasoned digital marketing professional with extensive experience in managing PPC, social, and programmatic campaigns. Currently serving as Digital Performance Director at Ptarmigan Media since February 2015, Alexandra has also held the role of Global Senior Biddable Media Manager. Prior positions include Biddable Media Manager at the same company, Biddable Media Account Manager EMEA at Performics EMEA, Search Account Manager and Paid Search Strategist at PHD, and Search Strategist at OMD Romania. Early career experience includes roles as a Media Planner and Junior Media Planner at Media Direction. Alexandra holds a Bachelor's degree in Marketing/Marketing Management from Universitatea Româno-Americană din București and a Bachelor of Economics from Romano Americana University, complemented by a foundational education at Colegiul National Elena Cuza.